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Effective Date: October 12, 2026

 

Last Updated: October 12, 2026

 

At B.E.S.T. Self ("Build. Empower. Strengthen. Teach.", "we," "us," or "our"), accessible from https://www.sfbestself.com, protecting the privacy and confidentiality of our clients and visitors is a top priority. This Privacy Policy outlines the types of personal information collected, how it is used, protected, and shared, and your rights regarding your personal information.

 

1. Information We Collect

We collect several types of information from and about users of our website and services:

 

A. Personal Identification Information

When you fill out a contact form, schedule a consultation, sign up for coaching sessions, or subscribe to updates, we may collect:

 

• Full name

 

• Email address

 

• Phone number

 

• Billing address and payment details (processed securely via third-party payment processors)

 

• Information submitted voluntarily in coaching intake forms or contact messages

 

B. Health and Wellness Information

Because we provide wellness coaching services, you may voluntarily share personal goals, lifestyle habits, or health-related context during consultations or intake forms. Note: Coaching services are distinct from clinical healthcare or medical services.

 

C. Automatically Collected Data

When you navigate through our website, we may automatically collect usage details, IP addresses, browser types, operating systems, and information gathered through cookies and tracking technologies.

 

2. How We Use Your Information

We use the information we collect to:

 

• Provide, maintain, and personalize your wellness coaching experience.

 

• Schedule appointments, conduct sessions, and deliver requested services.

 

• Process payments securely through PCI-compliant payment gateways.

 

• Send administrative communications, appointment reminders, and service updates.

 

• Send promotional emails or marketing materials (you may opt out at any time).

 

• Improve our website layout, user experience, and service offerings.

 

• Comply with applicable legal, accounting, and legal requirements.

 

3. How Information Is Shared

We do not sell, rent, or trade your personal information to third parties.

 

We may share information only under the following conditions:

 

• Service Providers: Trusted third-party service providers (e.g., website hosting platforms like Wix, scheduling tools, email communication platforms, and payment processors) who assist in running our business operations under strict confidentiality obligations.

 

• Legal Requirements: If required to do so by law, court order, or governmental authority, or to enforce our website policies and protect rights, property, or safety.

 

4. Cookies and Tracking Technologies

Our website uses cookies and similar tracking technologies to analyze trends, administer the website, and track user movements around the site. You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent. However, disabling cookies may limit your ability to use certain features on our site.

 

5. Data Security

We implement appropriate technical, administrative, and physical security measures designed to guard your personal information against unauthorized access, loss, or misuse. However, please be aware that no transmission over the internet or electronic storage method is 100% secure.

 

6. Your Privacy Choices and Rights

Depending on your jurisdiction, you have the following choices regarding your personal data:

 

• Access & Correction: Request access to or correction of the personal information we hold about you.

 

• Opt-Out: Unsubscribe from marketing communications at any time using the "Unsubscribe" link in our emails or by contacting us directly.

 

• Data Deletion: Request the deletion of your personal information, subject to certain legal or administrative retention requirements.

 

7. Third-Party Links

Our website may contain links to third-party websites, plug-ins, or applications. Clicking on those links may allow third parties to collect or share data about you. We do not control these third-party websites and are not responsible for their privacy statements.

 

8. Children’s Privacy

Our website and coaching services are not directed to individuals under the age of 18 without parental or guardian consent. We do not knowingly collect personal information from children under 13.

 

9. Changes to This Privacy Policy

We reserve the right to update or modify this Privacy Policy at any time. Any updates will be posted on this page with an updated "Last Updated" date. We encourage you to review this policy periodically.

 

10. Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us at:

 

B.E.S.T. Self

 

Build. Empower. Strengthen. Teach.

 

Georgia, USA

 

Website: https://www.sfbestself.com

 

Email: empower@sfbestself.com